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Headley Web & SEO

Web Design & SEO for Northeast Alabama

Your Customers Are Searching.
Can They Find You?

Stop losing leads to a website that isn't working for you. I build clear, mobile-friendly sites that help you get found, get calls, and get booked — for a predictable flat rate.

Get Your Free Site CheckupTake the Quiz
Hand holding phone showing Google Maps local business results

The Problem

You Work Too Hard to Be Hidden Online.

Competitors show up first — you're losing calls to businesses no better than yours.

AI is changing how people search — and most local businesses aren't ready for what's coming.

Your site doesn't match your work — you do great work, but your online presence doesn't show it.

Every month costs you — competitors get stronger in the map pack and AI answers while you wait.

Want to see what AI says about your business?

I'll include an AI visibility check in your free site checkup.

Get Your Free Checkup

What I Do

How I Help Local Businesses Get Found

Three focused services — each one designed to put your business in front of customers who are already searching for what you do.

Custom Web Design

I build clean, mobile-ready sites that look professional and actually work for your business.

Explore web design services

Local SEO Optimization

I optimize your site's structure so local customers find you first when searching for your trade.

Explore local SEO services

Google Business Profile

I setup and manage your Google Map listing to drive more phone calls and booked jobs every month.

Explore Google Business services

The Plan

How We Get You More Leads

1

Request Your Free Checkup

Take the quiz or fill out the form. I'll record a personalized video showing exactly where you stand online.

2

I Build Your System

Based on what I find, I build your website, local SEO, and Google Business Profile — flat rate, no surprises.

3

Your Phone Starts Ringing

Customers find you, call you, and book you. You get found online and get back to the work you love.

Matt Headley working on a laptop at a local coffee shop

Why Me

Local Expertise, No Guesswork

As a husband, dad, and former pastor living right here in Jacksonville, I know that running a small business isn't just about "marketing" — it's about providing for your family and serving your community. I started Headley Web & SEO because I grew tired of seeing great local businesses get ignored by high-priced agencies.

  • StoryBrand messaging framework — your website makes the customer the hero, not you
  • Local to Jacksonville, AL — I know your market, your customers, your community

Show Up on Google Maps

A website is only half the battle. I optimize your Google Business Profile so you land in the top 3 on Maps — where most local customers actually click.

You Own Everything

No contracts, no hostage situations. You own your site, your domain, and your data from day one. Optional care plans are there if you want them — not because you're trapped.

Fast on Every Phone

Most local searches happen from a truck or a parking lot. Your site loads fast and makes it easy to call or book in one tap.

Built for Your Market

Not a generic template. Every page targets the terms your local customers actually search — Jacksonville to Gadsden and everywhere in between.

Results

Real Businesses. Real Results.

Valley Small Engine Repair website screenshotValley Small Engine Repair on mobile

Valley Small Engine Repair

Local service site with customer testimonials and easy contact — built to convert search traffic into phone calls.

0 → 1

Online Presence

3 wks

To Launch

View project
Golden Hive Honey website screenshotGolden Hive Honey on mobile

Golden Hive Honey

Clean e-commerce demo for local honey products with warm, inviting design

View project
Chromatic Chaos Salon website screenshotChromatic Chaos Salon on mobile

Chromatic Chaos Salon

Modern salon site with booking integration and bold brand personality

View project

Want results like these for your business?

Get Your Free Site Checkup

Pricing

Compare Your Options

Every tier includes mobile-ready design, search optimization, and full site ownership. You own your website from day one — no contracts, no monthly traps.

Get Found

$495

one-time

Get online. Get visible. Get found.

Typically 1 page · ~1–2 weeks*

  • Professional, mobile-friendly design
  • Clear messaging that converts visitors
  • Basic search optimization
  • Contact form setup
  • Google Business Profile setup
  • You own your website
Essential Care — $49/moHosting, security, & minor updatesFirst 3 months included, cancel anytime
Get Found Now
Best Value

Get Calls

$795

one-time

Show up in search. Start getting calls.

Typically 3–5 pages · ~2–3 weeks*

  • Search optimization
  • FAQ section that Google features in search
  • Professional, mobile-friendly design
  • Clear messaging that converts visitors
  • Google Business Profile setup
  • You own your website
Growth Care — $79/moEssential + monthly traffic reportsFirst 3 months included, cancel anytime
Start Getting Calls

Get Booked

$1,195

one-time

Dominate local search. Stay booked solid.

Typically 5–7 pages · ~3–4 weeks*

  • Advanced search optimization
  • Content written for AI visibility
  • Google knows your trade, your town, and your hours
  • Professional, mobile-friendly design
  • Clear messaging that converts visitors
  • Google Business Profile setup & optimization
  • You own your website
Accelerate — $149/moGrowth + AI visibility & strategyFirst 3 months included, cancel anytime
Dominate Local Search

Flat-rate build. No surprises. 50% upfront, 50% at launch.

*Timelines begin once all content (text, photos, logos) is received.

Not sure what you need?

Take our 60-second quiz to find your business's online personality — and get a personalized recommendation.

Take the Quiz

Don't Wait

What Happens If You Wait

Every month without a clear online presence...

Competitors rank above you

Every search is a chance for them to win a customer that could've been yours — and it keeps happening every day. They're getting stronger in the map pack AND in AI answers.

Customers move on to whoever shows up next

Without a clear online presence, potential customers can't find you — and they're not waiting around. They call whoever shows up first.

Your time stays tied up

Without a website to answer routine questions, you're fielding the same calls and texts — time you can't spend on the work that actually grows your business.

FAQ

Questions We Hear From Local Business Owners

Do I really need a website if I'm already getting referrals?
Referrals are gold — and then the person Googles you before they call. If what they find is a dead Facebook page from 2019, that referral just became someone else's customer. A professional site is the closer your referrals need.
Will I own my website, or will I be locked into a contract?
You own it. Day one. If I got hit by a bus tomorrow (or just moved to Montana), your website keeps running. No hostage situations, no “you need us to export your files” nonsense.
I'm not “tech-savvy.” How much work will this be for me?
Can you send a text? You're qualified. I handle everything. You just answer a few questions about your business and send me some photos. I'll even send you a simple walkthrough video so you never feel stuck.
Do I need to pay for hosting?
Nope. Hosting is included. Your site goes live and stays live — I'm not going to build you a house and then charge you rent for the driveway.
I already have a website. Do we have to start from scratch?
Not always. Sometimes a renovation beats a rebuild. I'll take an honest look at what you've got and tell you whether it's worth saving or if we're better off starting fresh. No hard sell either way.
How long does a website project take?
3-4 weeks from “let's do it” to “holy cow that's my website.” The biggest variable is usually how fast we can round up your photos and business info. I'll tell you exactly what I need so nothing holds us up.
What happens if I need edits after launch?
First 30 days of tweaks are on me. After that, optional care plans start at $49/mo if you want ongoing help — or you can just call me when something comes up. I'm not going to leave you hanging.
How does payment work?
Half upfront, half when the site goes live. That's it. No retainer, no auto-billing surprises, no “processing fees” that magically appear.
What makes you different from a big agency?
A big agency puts you on a project board and assigns you to whoever's free. I'm one person. I answer my own phone. I live in Jacksonville. If your website has a problem, you're not opening a support ticket — you're texting me.
What does “AI visibility” mean? Should I care?
You know how people are starting to ask ChatGPT and Google's AI for recommendations instead of scrolling through search results? Yeah — I make sure your business shows up in those answers. You don't need to understand how it works. That's literally what you're paying me for.

The Transformation

What Changes When You Show Up

Before

  • ✗Invisible online — losing leads to competitors who aren't better, just easier to find
  • ✗Overwhelmed by changing technology and jargon you didn't ask for
  • ✗Embarrassed when someone asks for your website

After

  • Found at the top of Google and recommended by AI — your phone actually rings
  • Confident and proud when sharing your website with customers and referrals
  • Stable and in control — your online presence works while you work

Ready to Get Found?

Stop losing customers to competitors with better websites. Let's get your business online the right way.

Flat-rate builds from $495. Care plan included free for 3 months, then from $49/mo — cancel anytime.

Serving Jacksonville, Anniston, and Northeast Alabama

Get Your Free Site Checkup Take the Quiz

Free Checkup

Get Your Free Site Checkup

I'll personally review your online presence and send you a short video showing exactly what's keeping customers from finding you — no sales pitch, no strings attached.

No sales pitch. I'll send you a short video within 48 hours.

Headley Web & SEO is a Jacksonville, Alabama web design studio that builds StoryBrand-powered websites for local service businesses in Northeast Alabama. We specialize in clear, mobile-friendly sites with built-in local SEO and Google Business Profile optimization for plumbers, HVAC companies, contractors, restaurants, and other service providers in Calhoun, Etowah, Cherokee, and Talladega counties. Every site is built to generate leads — not just look good. Flat-rate pricing from $495 with full site ownership. No contracts, no monthly traps. Our StoryBrand approach makes your customer the hero of the story, so your messaging connects and your phone actually rings.